One of the paradoxes of sales and marketing is that when you're at your busiest is also when you should be redoubling your marketing efforts.
Being flat out in the office processing orders and delivering to customers means it can be hard to stay on top of other acitivities such as responding to new enquiries generated by a recent advertisement, trade event or leaflet drop.
This is a great time to use a Virtual Assistant to help "iron out the lumps" of life in a small to medium-sized business. A VA can deal with email and telephone enquiries and provide information to potential customers, send information, samples, brochures or leaflets in either electronic or hard copy format. This frees up time in your main team to look after the work in hand and make sure you have happy customers all round - existing and potential alike.
